The Story Advantage

What a session! 🎯

We explored one of the most critical questions in the age of AI: Where do you add the greatest value in the 17% of time you have with your audience?

Mark Smyth shared practical frameworks for turning organizational friction into clarity—and our community members jumped in with real examples from their own work. From tackling change fatigue to aligning front-line teams, the responses showed us just how much this resonates.

Key moments:

• The hidden cost of unclear communication (misalignment, rework, slow adoption)

• How to build your organization's "Story Advantage"

• Real-world business cases you can apply immediately

Enjoy!