What's the ROI of telling a better story?

Join us for round 2 with Mark Smyth.

Last month, Mark walked us through the how of human storytelling in an AI world, and the response was incredible. So we asked him back an this time, we're zooming out.

The Story Advantage: Why Organizations That Invest in Storytelling Win
📅 Thursday, August 20 | 🕙 10:00 AM PT · 1:00 PM ET · 6:00 PM BST

If the last session was about how to tell a better story, this one is about why it matters at an organizational level, annd how to make that case to the people holding the budget.

Whether you're a practitioner doing the work every day or a leader deciding where to invest, this session was built for you.

Mark will cover:

• Why storytelling capability is a business investment, not a soft skill

• How expanding the modes of storytelling (video, data, interactive) amplifies your org's impact

• What human-led, AI-assisted communication looks like as a sustainable model going forward

Missed the first session? No problem as this one stands completely on its own.

Come ready to participate. It's interactive, free, and open to everyone.

Can't make it live? Register anyway — all registrants get the full recording and recap delivered afterward.